Jeff Sobul

Chief Wolf Officer

Jeff is a long-time senior brand copywriter and creative director based in the SF Bay Area, with a focus on clean energy and technology. Along with running Cobalt Creative, he’s had stints as a senior brand writer for SolarCity and Sungevity, and most recently, as ACD/Copy for security giant ADT. He’s also had a decades-long fascination with wolves and has come to appreciate the lessons we as humans can learn from their family/pack dynamics. These include lessons learned from 13+ years with his beloved low-content wolf dog, who he and his wife adopted as a rescue puppy. (No, they didn’t know it at the time but suspected it within the first year, and confirmed it with DNA testing later.)

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